The importance of sexy underwear naming
Interest underwear is currently more and more popular in the market, and in the process of sales, a good name allows products to occupy a place in customers’ hearts.A good name can instantly attract customers’ interest.When the name of sexy underwear should take into account various factors such as brand positioning, target customers, and product characteristics.
Brand Positioning
First of all, brand positioning is one of the considerations for the name of sexy underwear.Brand positioning should conform to the nature and characteristics of the product itself.For example, if a brand is located with high -end sexy underwear, it should be characterized by high -end and fashion when it comes to name.If the brand positioning is relatively low -end, you can choose the names of music and movies to increase the cultural atmosphere of the product and allow customers to experience the cultural atmosphere while shopping.
Target customers
Secondly, the target customers need to be considered when the sexy underwear is named.Customers of different ages, gender, and occupations have different views on the positioning and naming methods of products.For example, for young women, you can choose some cute, sweet, and retro names; for older women, you can choose some simple, elegant and stable names.
Features
Finally, when the name of sexy underwear is named, the characteristics of the product need to be considered.例如，一些性感、调皮的情趣内衣可以选择一些独特、富有艺术感的名字，例如“缠绵”、“玉手”等；而一些甜美、可爱的情趣内衣则可以选择一些有趣、有童心的名字，例如"Bear down", "Sweet" and so on.
Note one: Don’t be too long
In the process of named sex underwear, pay attention not to the number of words too long.In general, the brand name should not exceed 5 words, and the product name should not exceed 7 words.The name with a long word is not easy to remember, and it is not conducive to conveying the corporate image.
Note 2: Easy to understand
An important principle of sexy underwear is easy to understand.Customers read the name of the brand or product, and should be able to directly understand its meaning and do not need to interpret it too much.The way of names and remote naming is not easy to be accepted by customers, and it is not conducive to the spread of the brand.
Note 3: match with the product
A good brand name and product name should be matched with the characteristics of the product itself.Selecting names such as "Beautiful Mood" are not only inconsistent with the product itself, but it is not easy to be accepted by customers.
Note 4: Uniqueness
The name of the sexy underwear brand should try to choose unique and unwilling names to avoid similar or even the same brand names as competitors.Unique brand names not only help to establish a brand image, but also increase brand recognition.
Note 5: Create emotion
Interest underwear is not only a product, but also an experience.The brand name or product name of sex underwear should allow customers to produce a romantic, emotional or sexy association, and then stimulate customers’ desire to buy.
Note 6: Avoid sensitive vocabulary
When the name of sexy underwear, you need to pay attention to avoid words related to sensitive vocabulary such as religion, ethnicity, pornography, otherwise, otherwise it will easily attract the attention and negative evaluation of society, and even violate the law.
Note 7: Avoid outdated trendy language
When the name of sexy underwear, you need to avoid outdated trendy language, otherwise it will look old or not creative enough.When choosing the naming method, you can properly combine the current popular elements, which is more in line with the tastes of young customers.
Note 8: Naming internationalization
With the development of the global market, sexy lingerie brands have also begun to internationalization.When naming, you need to consider the needs of international marketization, choose names that are easy to understand and remember, and try to avoid misunderstanding of different meaning.
Conclusion
The name of sexy underwear must be simple, easy to remember, matching products, and uniqueness and easy internationalization.Only in this way can we attract the interests of customers and convey the unique values of the brand.