Why is there a small size in sex underwear?
For large size women, it is important to wear a fit underwear.However, for sexy underwear, it is difficult to find a large size model.So why do you have little size in sex underwear?Let’s discuss it below.
Low market demand
The market demand of sexy underwear is concentrated on women with slim figures, so the market demand of large -size sexy underwear is relatively low.According to market surveys, only 5%of the demand for many sexy underwear brands comes from large -scale women, which is also one of the reasons why brand manufacturers are difficult to invest in more resources to produce large -size sexy underwear.
Difficulty in production
The difficulty of producing large -size sexy underwear is greater than small size underwear. This is because not only requires changes in the size, but also considers the increased volume of design and fabrics.Manufacturers need to make sexy underwear perfectly show the body advantage of large size women under the premise of ensuring comfort.
High inventory cost
Due to the small sales of large -size sexy underwear, manufacturers need to keep some large -size sexy underwear in the warehouse and wait for sales, and the inventory cost is high. This is one of the reasons why many brands are unwilling to produce large -size sexy underwear.
Lack of design and marketing planning
Many brands lack design and marketing planning to meet the needs of large -size women.Designers need to pay more attention to the comfort and aesthetics of large -size women under the premise of considering fabrics and structures.The brand has invested a lot of funds into the production and publicity of small -size sexy underwear, resulting in insufficient promotion and publicity of large -size sexy underwear.
Social cognition is not high
In the past, many people prejudiced and discriminated against large size women.Therefore, for large size women, sexy underwear may not be regarded as a kind of enjoyment and pursuit of themselves.The lack of social cognition will also make the brand hesitate to produce large -size sexy underwear.
Solution: Good design and marketing planning
The development of large -size sexy underwear market requires brand manufacturers to increase their attention to large -scale women’s needs.Brand manufacturers should provide design with a sense of fashion and femininity for large -scale women, and make more efforts in marketing planning.Only through good design and publicity can large size women feel brand quality and considerate.
in conclusion
Although the market demand for the large size market for sexy underwear is small, for large -scale women, it is still important to wear a fit underwear.Brand manufacturers should increase their attention to the needs of large -scale women. Through good design and publicity, large -scale women can also enjoy the fun brought by sexy underwear.
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